Malcolm Pearce established carpet company Pearce Flooring in 1978 where he started out as an independent flooring installer in Rotorua. By 1982 Malcolm was operating New Zealand’s first fully Mobile Carpet & Vinyl Retail Service, supplying direct from local manufacturers.

Fast forward 27 years and in 2005 Malcolm opened Pearce Flooring Carpet Store in Old Taupo Road where it exists today. Using contract carpet installers to free up his time, Malcolm dedicates himself to ensuring the shop is fully stocked with high quality carpets and vinyls so customers have the best range at competitive prices.

Choices Flooring provides inspiration and flooring advice whilst also managing the installation of carpet, laminate, timber and luxury vinyl to the following suburbs:

Kawaha Point, Ngapuna, Owhata, Hannahs Bay, Glenhome, Victoria, Ohinemutu, Ngongotaha, Lynmore, Fenton Park, Koutu, Holdens Bay, Rotorua, Koutu, Whakarewarewa, Mangakakahi, Western Heights, Pukehangi, Fairy Springs, Pomare, Sunnybrook, Tihiotonga, Matipo Heights, Fordlands, Hillcrest, Springfield, Utuhina, Selwyn Heights, Mamaku, Tapapa, Tikitere, Tarawera, Ngakuru, Waikato, Matahina-Minginui, Golden Springs, Kawerau, Te Puke East, Kaimai, Maketu Community, Otakiri, Matata, Arapuni, Te Poi and Lichfield.