Press Release

Choices Flooring opens first store in Hamilton, New Zealand

All good things come to those who wait!

It’s been two years since Choices Flooring announced its intentions to broaden their retail network into New Zealand.  Over this time, much due diligence and research has been conducted to ensure the move was going to be the right one.

It wasn’t until the appointment of Group Manager (GM) – Retail Operations New Zealand, John Nicholls in the past 12 months, that a real momentum shift started to occur.

In this time, with the support of the Newfurn Executive team within Australia, John has been laying the foundations to help solidify the Choices Flooring brand amongst new and existing retail flooring stores within New Zealand.

With this, Choices Flooring are pleased to announce the opening of its first store in Hamilton in New Zealand’s Central North Island.  Formerly Murray Charteris Flooring Specialists, the store has had a major store refit and now showcases exclusive flooring ranges in carpet, luxury vinyl, laminate and timber and has New Zealand’s newest technological innovation called the Inspiration Station.  Utilising touch screen technology the Station allows consumers to visualise their favourite flooring in different room settings.

“The station doesn’t just create a welcoming and inspiring instore environment for our customers, it transforms the flooring retail experience as we know it.  This combined with our flooring consultants’ friendly service and exceptional product knowledge will ensure a great breakthrough for the New Zealand flooring industry.” – GM – Retail Operations New Zealand, John Nicholls.

“New Zealand has always been the next step for the Choices Flooring brand and we are very excited to begin a new chapter this week with the opening of our first store in Hamilton and another two stores before the end of the year.  I am also extremely thankful to our team and the alliance partners who decided to help make this all possible” states Andrew Lewis, Newfurn CEO.

Following Hamilton’s opening, Choices Flooring New Plymouth will commence operation on 20 November 2017.

For more information on Choices Flooring New Zealand, please visit

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