Press Release

Choices Flooring touches down in New Zealand

Australian flooring retailer takes one step closer to New Zealand launch, with the appointment of a local Retail Operations Manager.

Australian flooring retailer, Choices Flooring continues to pave the way towards their New Zealand launch with the appointment of their new GM – Retail Operations New Zealand, John Nicholls.

After establishing and working within several SME start up businesses for over 30 years, John then progressed his career  into the floor coverings industry, which over the past six years has seen him lead progressive retail and commercial developments within the New Zealand market.

Impressed with Choices Flooring’s core values and model, John says he jumped at the opportunity to establish the Choices Flooring group within the New Zealand market.

“The Choices Flooring group is a model that New Zealand desperately needs,” said Mr Nicholls.

“Choices Flooring are a true co-operative group, they are all about their members and as a result their professionalism across all business areas, in particular member services and marketing is very impressive.

“I feel honoured to be appointed as their GM – Retail Operations New Zealand and am excited about the future.

“My vision is to build a team of retailers who are passionate and proud, in addition to develop stronger relationships with both our customers and alliance partners.”

Based in his home town of Hamilton, John has now taken the lead on all new member enquiries, in addition to working closely with Choices Flooring’s Central Office team as they start to finalise the details of their New Zealand launch.

For more information on Choices Flooring New Zealand, please visit